Small Business Tech Trends to Watch Out for in 2019

​As a small business owner, you may not be on the vanguard of developing technology as most enterprise-level are. However, tech still plays an essential role in the advancement and effectiveness of your business. Here are some technology trends that are vital to watch out this 2019. 

​Influencer Marketing
Personalized marketing or social media influencers are becoming a possible avenue in terms with connecting and showcasing your products to your customers. Driving sales by traditional advertising are old school as they call it. With the progress of technology, businesses should approach its marketing operations dynamically, meaning, working with influencers. 

Personalized marketing can help you connect with your clients and grow a role within your industry. Once you work with your influencers, you can understand the needs of your business and research on who’s an influencer within the trade.

Social Media Advertising
Same with influencer marketing, it’ll help if small businesses start adopting social media advertising this 2019. Though you can also consider influencers as social media advertisers, other areas encompass social media advertising, like pay-per-click promotion. Using social media as a medium to promote is in step with the personalization of the customers. 

Importance of Cybersecurity
Small businesses are not safe from data breach and cyber attacks. This 2019, let us take importance on securing our data by doing the following: 

• Limit Access – Only allow access to employees on what they need and adding multiple levels of protection like encryption and additional passwords to name a few. 
• Hack Yourself – if you are not sure what weaknesses are present in your system, you can hire an IT specialist to check your system for vulnerabilities. Once you have the information on where to put an extra defense, you can now make the necessary changes to protect your data, network and your business better. 
• Improve password protection – setup your system to prompt you for password updates. Use strong passwords and ensure to implement policies regarding password sharing. 
  
  

Conclusion
No matter how large the business is, it is vital that you watch out for trends that can help improve and run our business efficiently. Technology can help us be successful. However, it’d help if you think of buying an insurance plan for your business. It’ll give you peace and security and can focus more on growing your business. 

At Priority Insurance LLC​, we do our best in making sure that our clients are well-protected with affordable and comprehensive policies. We make sure to go the extra mile to help you with your needs. To learn more about how we can help you, please contact our agency at (864) 297-9744 or Click Here to request a free quote.