Current E-Commerce Trends And What To Look Out For

​The pandemic has greatly affected businesses around the world. However, the creation of more online businesses made consumers shift their buying habits to online shopping. Below are some e-commerce trends for 2021 to look out for:

Change in Consumption and Continued E-commerce Growth
Lockdowns and quarantines have made it nearly impossible for people to go to physical shops, restaurants, or even travel to other places. It is why online services (even including healthcare) have increased significantly for the past couple of years. The pandemic has made it a requirement for businesses to adapt to online set-ups, which is projected to happen for the next couple of years.

Digital Marketing
Since businesses continue to move to digital platforms, online advertisement demand also increased, making it more expensive. Email marketing, social media advertisements, targeted ads are the best avenues to promote businesses.

Focus on Design
Businesses should maintain minimalist and straightforward designs for their websites or online pages – this is to make it easier for consumers to focus on their services or products with minimal distractions.

Door-to-Door Delivery
Online shopping has provided an easy avenue for consumers to shop – made possible by door-to-door deliveries. Companies or businesses should have flexible and cheap shipping options to attract more consumers.

Reduced Costs of Property
Website development and maintenance are far more affordable than renting a physical shop or office space. Social media also provides free spaces for businesses to showcase their products or services.

From Department Stores to Online Marketplaces
E-commerce platforms should provide online marketplaces to individual sellers – this way, businesses can have a place to market their products (while platforms continue to gain revenue for renting these online spaces).

Conclusion
Even after the pandemic, e-commerce is projected to stay. People found ease in buying products and services in the comfort of their own homes. Eventually, online selling and marketing would also become cheaper as marketplaces cater to more independent brands or sellers. 

New technologies will continue to emerge; businesses need to adapt to these trends to survive, especially during a global pandemic.

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